37-39 Kingsway,
London, WC2B 6TP
+44 (0) 207 749 9911
[email protected]
exists to enable creativity to thrive. The group supports a series of
beautifully structured companies that share a purpose, a set of values, a Hudson Bec team studio space and above all, a belief in the power of creativity. Find out about our


and our


and our vision for 2030. Companies in the group include , , and .
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Our Companies

Our Companies

It’s Nice That believes passionately that creative inspiration is for everyone and by championing the most exciting and engaging work online, in print and through our events programme, we want to open up this world to the widest possible audience. Founded in 2007, It’s Nice That has grown across many platforms and reaches over 2 million people each month.
Man eating spaghetti Man presenting Bust faces

An award-winning agency that impacts culture through creative collaboration. We explore new ways for brands to communicate and then we create them – partnering closely with our clients, working hard to understand them and their customers, and then designing the right solution for each brief. We then work with our extensive network of collaborators to bring each project to life with the best creative talent in the world.
Sound-experience 4 pack beer several brands

Creative Lives in Progress (formerly Lecture in Progress) is an inclusive creative careers resource, on a mission to transform the way emerging talent access, understand and connect with the industry. We encourage greater transparency and representation within the creative working world by sharing advice and insight, highlighting entry-level opportunities, as well as hosting events that bring talent and industry together.
woman staring guy staring woman smiling

The place to find and post creative jobs. Originally the It’s Nice That jobs board, If You Could Jobs became it’s own company in 2018. If You Could is a creative jobs board that works for everyone. Built by creatives, for creatives, it’s a quick and easy way to browse hundreds of opportunities across the industry and has a monthly reach of over 60,000.
If you could quote If you could quote 2 Appartment sketch

Our Values

Make It Happen

(Be Proactive)

We are committed and excited about our work. Rather than wait for the answers, or for permission to do something, we take the initiative and learn through doing.

Embrace The New

(Be Brave)

We are excited about what’s next, even if it's a little unknown. From a new technology in a project through to the opportunity to take on responsibility slightly outside of our comfort zone. We know bravery and embracing change will lead to brilliant things.

Work With Others

(Be Collaborative)

We know the best things happen when we work together. Whether that’s in a team internally looking for feedback on projects, with brilliant creative talent from all over the world, or with our clients and customers directly. We are capable of so much more when we stick together and share ideas.

Everybody Matters

(Be Human)

We appreciate everyone we work with. We believe that everyone deserves respect and attention. We show confidence and understanding over ego, not looking down to anyone, no matter how challenging the situation. We are honest, true and fair in all of our relationships.

Find Out More

(Be Curious)

We are inherently interested to learn about new things. So, if we don’t know the answer to a question, or are unsure of why a client has chosen a certain strategy, we ask. If we are interested in something, we look for ways to discover more about it. This knowledge gives us the confidence to do our jobs brilliantly.

Hudson Bec Studio


All of our companies are currently hybrid, working remotely and based out of our central London studio.

As collaboration is such a key aspect of our work, we do everything we can to mix collaborative digital touchpoints in the week, and facilitate physical working under the same roof. This set up allows us to share project spaces, cross-pollinate ideas, share diverse references and make use of the hive mind of the whole studio when problem solving. Importantly it also allows the smaller companies to benefit from support and knowledge from the more established companies and vice-versa.


Our team is made up of fifty passionate individuals with a range of different expertise. Within the HudsonBec Group we have creatives, art directors, project managers, writers, editors, social media managers, marketing managers, a studio manager, an HR manager as well as regular freelance support working on specific projects and briefs. We care passionately about improving representation in the creative industry - and set ourselves annual targets to ensure diversity across our workforce, which you can read here.

We’re always looking for talented people to join the team, if you’re interested in working with us please visit the Careers page.

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HudsonBec Studio 3
HudsonBec Studio 4
HudsonBec Studio 5


April 2022
On Design Podcast
Alex Bec on It’s Nice That and enabling creativity to thrive
March 2022
Campaign Best Places to Work 2022
June 2021
On Design Podcast
Ellen Turnill Montoya and Mercedes Graves-Johnston on Anyways...
May 2021
Campaign Best Places to Work 2021
December 2020
Monocle Entrepreneurs Podcast
The Entrepreneurs : Extra Nice and Segment
March 2020
Design Matters Podcast
Alex Bec and Will Hudson
March 2020
Courier Daily Podcast
Courier Daily Alex Bec interview


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